Sileno Cheloni
VENUM
Poison, antidote, memories.
A journey through the alchemical spirit of Florence and the lights of the Renaissance - between mystery and
vanity.
A tribute to the work, myth and art of Renato Bianco, the perfumer of Catherine de' Medici, who
enslaved the nobility of Paris with poison.
The exclusive bottle, reminiscent of alchemist's ampoules, stores refined substances and
a harmonious symphony of scents.
The Venenum collection consists of seven fragrances, a number that symbolizes fullness
invites you to know your duality.
“Everything is poison; nothing is harmless. Only the dose determines the effect."
Behind the breathtaking images lie unspoken events and urges related to the sense of smell,
patiently waiting for the right story to reveal them.
Master Silenus Cheloni's vision begins with the search for rare essences that he elaborates
transforms into unique formulas with vintage charm. Scents using a unique
alchemical process, evokes memories and inspires new olfactory associations,
creating magical filters that refresh and nourish our memory.
In the heart of Florence, on Via di Santo Spirito, Master Perfumer Sileno Cheloni owns his
the atelier nurtures the rituality of life and the importance of scents, exploring the unpredictable
complexity of essences.
Devoted to the search for rare raw materials, collecting them in his travels between East and West, Silenus
Cheloni has created its own "olfactory library" - a meticulous selection of over two hundred refined essences
a collection that becomes the starting point for every new creation. Every Sileno Cheloni
scent becomes a ceremony of self-discovery, a form of inner journey through breath.
"I don't create fragrances to decorate or beautify, I create to give you yourself."
the most precious part of yourself: filled with dreams, fears and hopes, the suggestion of life. I grant
you will leave a mark on you, an indelible and eternal mark of your personal being. This is –
a note that belongs only to you, that no one else can have. The essence of life."
The fragrances created by Sileno Cheloni resonate
in prestigious Gucci stores around the world. Cheloni has created a perfume for such
to famous personalities like Oscar winner Helen Mirren, the 56th Minister of Italy
President Matteo Renzi, Pope Francis and astronaut Anna Lee Fisher. Besides, he
collaborated with such brands as Richard Ginori, Lamborghini, Audemars
Piguet, Tvrdon, IWC and Gianvito Rossi, for whom he created unique fragrances. Cheloni strives
to make the olfactory experience divine by connecting people with their spiritual side.